Submitted by mauricio on Mon, 09/05/2011 - 18:31
It is always interesting for companies to participate in commercial fairs, events and expos: discover the trends, get a glimpse of the latest technologies, and make contacts. It is a big opportunity. Hundreds of potential customers and suppliers in one single place, interested in the same subjects, ready to exchange brochures, information and business cards. It sounds good, and this is part of the value proposal for people organizing such events.
Submitted by mauricio on Mon, 09/05/2011 - 18:03
Of course not always we manage from the inefficiency side of things. The first part of this article intends to show an extreme exaggeration of what a sales representative –not so sales oriented- would do.
Lots of companies take event participation very seriously from the sales stand point, they understand what preparedness means, and start working months before the event actually takes place. For these firms, events, expos and trade fairs are a means to capitalize opportunities, to close sales, and not a mere random activity to get a few new contacts.
Submitted by mauricio on Thu, 21/04/2011 - 13:46
Participar en un evento comercial, feria, expo de envergadura, siempre es interesante para las empresas relacionadas con ese mercado: descubrir las tendencias, asomarse a la última tecnología, y hacer contactos. Es una gran oportunidad: Cientos de posibles clientes, proveedores o intermediarios en un solo sitio, interesados en los mismos temas, y dispuestos a intercambiar folletos, información y tarjetas. Suena bien y es parte de la propuesta de valor de los organizadores.
